Organic Ranking and Paid Ranking

What is the difference between organic ranking (SEO) and paid ranking (SEM)? Organic search ranking is usually due to SEO, and paid ranking is usually due to SEM. If your site ranks highly in the organic rankings on Google, then you have most likely gotten there because you have a solid SEO structure backed by…

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What is SEM? SEM stands for Search Engine Marketing, and refers to the way a website is marketed on the internet. The goal of every successful SEM marketing campaign via the web is improved page rank, search placement and increased traffic. SEM marketing campaigns can include: SEO Directory Submissions Search Engine Submissions Paid advertising programs…

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What is SEO? SEO, or Search Engine Optimization, deals with improving the volume and quality of traffic to your website using techniques which focus on natural or organic search engine rankings.  SEO needs to be the primary area addressed for anyone wishing to establish themselves on the internet. The goal of SEO is to make…

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SEO vs. SEM – What’s the Difference?

What is the difference between SEO and SEM? SEO:  Search Engine Optimization SEM:  Search Engine Marketing SEO and SEM are two distinct terms referring to interrelated methodologies for making your business, product and/or information visbile on the web.  In a general sense, SEO focuses on the framework of your website, while SEM works to expose…

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How do search engines find websites, anyway? There are two major ways search engines find the content contained within your website. The first way involves submitting a site map (effectively the “treasure map” of your site showing the search engine spiders exactly where they can find what content) directly to the search engine, which the…

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