*UPDATED March 2019* The most notable change affecting web content strategy since this article was published has been the incredible (and foreseeable) year-over-year increase in mobile traffic to websites. Mobile users are now responsible for well over 50% of website traffic globally, and even more within the US. In years passed, the mobile take-over of…
*UPDATE March 2019* While Google has updated its algorithm countless times over the years, content is still a cornerstone element in it’s ranking factors. More specifically, quality content. The way users search, what they search for, the devices they search from, these are all factors that will and have changed over the years. What stays…
*UPDATED 2020* Local search is a key concern for most businesses and brands. In this article we will do a quick overview of the top 10 factors that can help strengthen your local search ranking. 10 Tips to Help Get You To The Top of Local Search Name, Address, Phone Number (NAP) Make sure that…
The purpose of this questionnaire is so that we can better understand your business, market and operating environment. This helps us to more efficiently tailor a solution for your company and determine exactly what needs to be done with regards to development, optimization and marketing. The information provided in the questionnaire will be strictly used…
What is the difference between organic ranking (SEO) and paid ranking (SEM)? Organic search ranking is usually due to SEO, and paid ranking is usually due to SEM. If your site ranks highly in the organic rankings on Google, then you have most likely gotten there because you have a solid SEO structure backed by…
What is SEM? SEM stands for Search Engine Marketing, and refers to the way a website is marketed on the internet. The goal of every successful SEM marketing campaign via the web is improved page rank, search placement and increased traffic. SEM marketing campaigns can include: SEO Directory Submissions Search Engine Submissions Paid advertising programs…
What is the difference between SEO and SEM? SEO: Search Engine Optimization SEM: Search Engine Marketing SEO and SEM are two distinct terms referring to interrelated methodologies for making your business, product and/or information visbile on the web. In a general sense, SEO focuses on the framework of your website, while SEM works to expose…