Have you ever been told how important first impressions are? Of course you have. Usually, sometime in our childhoods our parents, or another role model figure, explains to us the importance of first impressions. Maybe it’s before a job interview, a first date, or even on the first day of school when you are about…
You finally decided it was time for a new (or your first) website. So, you probably carefully chose a professional to handle the project, wrote up your content for the pages, gathered all of the perfect images, looked through design examples for reference, and successfully worked through revision rounds with your designer to get your…
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website pages through organic search engine results. SEO has become one of the most powerful resources to generate quality traffic to your website. With Google being responsible for over 60 of all worldwide searches, their algorithm is seen as…
Understanding the inner workings of website hosting and all of the contributing parts of the service isn’t something that is exactly widely understood by business owners or those in a decision making position. Most people just want to know their website is up and available for their audience. They could care less about how it…
Since the inception of the internet, the components that make-up a website have changed drastically. Gone are the days of basic HTML pages that remind one of a flashy blog Zack Morris would’ve started in his Saved by the Bell days. Now we have tons of other languages and functionalities that offer nearly limitless options…
It’s no secret that the number of people accessing the web from mobile phones and tablets is growing exponentially. Is your website optimized for this kind of traffic? What is Responsive Design? Responsive Design is a term coined by Ethan Marcotte which refers to the way websites are designed using a flexible grid system that…
It depends. Whether or not to pay for Yelp ads is a question we are frequently asked by clients. Truth is, deciding whether to fork over the high prices for Yelp advertising depends on a variety of factors – the main factor being: what is your ROI per customer acquisition. Let’s take a look at…
Having a website can be confusing. We’ve created this informational guide to help demystify some of the more important aspects of owning and maintaining a website. First things first, let’s discuss the different aspects to “having a website”, using an analogy we can all understand – owning a car. Bear with me as I try…
What is web content strategy? In it’s most basic form, content strategy with regard to your website defines the way content is planned, created, shared, curated and archived. Whether you are a small business writing a few blog posts a month or a large corporation making hundreds of posts per month, a solid content strategy…
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