What is SEM?

SEM stands for Search Engine Marketing, and refers to the way a website is marketed on the internet. The goal of every successful SEM marketing campaign via the web is improved page rank, search placement and increased traffic. SEM marketing campaigns can include:

  • SEO
  • Directory Submissions
  • Search Engine Submissions
  • Paid advertising programs such as paid inclusion, pay per click (PPC) campaigns, Adwords advertising, etc.
  • Link Building
  • Social Networking via Twitter, Facebook, LinkedIn, etc.
  • Analytics Monitoring

Having a solid SEO architecture is imperative for anyone considering SEM. You need to first make sure that people know where to go and what to do once they reach your website. Without a smart site structure your visitors will be lost, and search engines will not rank your site highly.

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