Author Archive | Mandie Shaner

Responsive Design vs. Mobile Websites

It’s no secret that the number of people accessing the web from mobile phones and tablets is growing exponentially. Is your website optimized for this kind of traffic? What is Responsive Design? Responsive Design is a term coined by Ethan Marcotte which refers to the way websites are designed using a flexible grid system that…

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Are Yelp Ads Worth It?

It depends. Whether or not to pay for Yelp ads is a question we are frequently asked by clients. Truth is, deciding whether to fork over the high prices for Yelp advertising depends on a variety of factors – the main factor being: what is your ROI per customer acquisition. Let’s take a look at…

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Your Website Is Like A Car

Having a website can be confusing. We’ve created this informational guide to help demystify some of the more important aspects of owning and maintaining a website. First things first, let’s discuss the different aspects to “having a website”, using an analogy we can all understand – owning a car. Bear with me as I try…

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Web Content Strategy Basics

What is web content strategy? In it’s most basic form, content strategy with regard to your website defines the way content is planned, created, shared, curated and archived. Whether you are a small business writing a few blog posts a month or a large corporation making hundreds of posts per month, a solid content strategy…

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Google’s SEO Starter Guide

For anyone new to SEO or wanting more information, I strongly suggest spending some time reading through the Google Search Engine Optimization Starter Guide to familiarize yourself with some of the terminology. It is a great way to get an overview of what the SEO basics are all about. One thing that the guide makes…

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Is Content Still King?

While content may still be king, it is simply not enough to follow the “standard” SEO conventions of using targeted terms in a particular density, in the correct order with the proper semantic structure. Search engines (and humans) are looking for more. They want to read an narrative that means something. They want to know…

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SEO Tips for Local Ranking

Local search is a key concern for most businesses and brands. In this article we will do a quick overview of the top 7 factors that can help strengthen your local search ranking. 7 Tips to Help Get You To The Top of Local Search Name, Address, Phone Number (NAP) Make sure that the name,…

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Hosting: You Get What You Pay For

Our two cents regarding “free” or reduced fee hosting services – You can’t get something for nothing, and this is especially true on the web. Companies offering free hosting are often unreliable connections, which may mean your site will experience considerable down time. Free hosts may also include pop-up advertising on your site, which will…

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Hosting and SEO

In April 2010, Google announced page load speeds are now a factor in search engine ranking. (source – http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html) Many low cost hosting providers offer their service at a valuable SEO cost – slower page load speeds. If we consider this in broader terms, it makes sense that search engines would penalize sites with pages…

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Why WordPress for SEO?

Over the past few years, WordPress has blossomed into a full featured Content Management System (CMS) powerful enough to create sites for everyone from your local dentist to CNN. WordPress is a free, open source CMS. The price makes it cost effective to you as a customer, and because it is open source, there is…

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