*UPDATE March 2019* Over the years Yelp has continued to be a staple in the way many web searchers look for serviced based needs. A few things have changed, however. Firstly, the way users find Yelp has changed. At the time this article was written, most people that were on Yelp had already done a…
Having a website can be confusing. We’ve created this informational guide to help demystify some of the more important aspects of owning and maintaining a website. First things first, let’s discuss the different aspects to “having a website”, using an analogy we can all understand – owning a car. Bear with me as I try…
*UPDATED March 2019* The most notable change affecting web content strategy since this article was published has been the incredible (and foreseeable) year-over-year increase in mobile traffic to websites. Mobile users are now responsible for well over 50% of website traffic globally, and even more within the US. In years passed, the mobile take-over of…
*UPDATED 2020* For anyone new to SEO or wanting more information, I strongly suggest spending some time reading through the Google Search Engine Optimization Starter Guide to familiarize yourself with some of the terminology and best-practices. It is a great way to get an overview of what the SEO basics are all about. One thing…
*UPDATE March 2019* While Google has updated its algorithm countless times over the years, content is still a cornerstone element in it’s ranking factors. More specifically, quality content. The way users search, what they search for, the devices they search from, these are all factors that will and have changed over the years. What stays…